Sales Coordinator – General Trade at CDL Human Resource

• Achieve Total Sales Revenue Targets
• Identify, implement a strategy/plan that delivers revenue growth, enhances market share, and strong customer service for assigned region.
• Achieve total value of bread sold daily, weekly and monthly to achieve gross sales revenue targets:
• Review and plan cost effective route coverage.
• Implement sound sales strategies.
• Ensure product presentation and availability to the customers.
• Co-ordinate the van man operations, propose and implement sound to identify, acquire and close sales opportunities.
• Manage direct sales -bike sales activities to achieve sales plans.
• Sales Forecasting, Planning and Execution
• Accurately forecast product needs for each account based on data collected from depots, shops, and all dealers on market trends, and quantifiable from past years' sales.
• Conduct daily, weekly and monthly demand forecasting and liaise with the Sales Manager and production department to implement the plans to match up with the sales growth strategies.
• Interrogate the current and historical sales figures to inform future sales decisions.
• Plan, review and report on the effects of marketing programmes.
• Management Sales Returns
• Enforce company policy on zero (0) sales returns.
• Hold accountable those violating this policy on daily, bi-weekly and monthly basis.
• Crates Management
• Account for all crates in the market and provide reports of the same.
• Customer Relationship Management - (Distributor, institutional, and General trade customers).
• Build and maintain strong relationships with the Key customers and clients
• Maintain a deep understanding of customer needs and monitor their SKU preferences.
• Assist in dealers with bike sales to close
• Resolve escalated customer issues and customer complaints regarding sales and service.
• Provide expertise when setting and adjusting pricing plans and discount rates.
• Assist the dealers to achieve sales goals, review orders and deliver goods to them.
• Market Development/ sales growth
• Initiate sales activities, strategies and sales plans to build company brand visibility
• Analyze national bread market trends and discover new opportunities for sales growth.
• Grow our market by 5% annually by recruitment of more distributors and harmonising stock movement.
• Marketing Intelligence
• Monitor and provide information to the Sales manager regarding competitor activity on marketing initiatives, pricing, industry trends, and report as necessary for quick action
• Collect market data and prepare reports on market perceptions and response in relation to our products, our team and activities.
• Sales Cost controls
• Enforce proper usage of sales vehicles, fuel, and other resources.
• Manage sales budget.
• Quality Control
• Implement quality assurance procedures to maintain product and regulatory standards and report / manage customer complaints.
• Conduct regular inspections, address quality issues, expiry dates and propose corrective actions to the production department.
• Sales Team management, Training and Development
• Supervisor the activities of the sales team
• Lead and motivate the sales team to consistently meet/exceed and close sales targets/ deals.
• On board and train new hires and provide ongoing skills development opportunities.
• Foster a culture of continuous learning and professional growth.
• Conduct regular sales meeting and performance reviews to ensure the team is on track to meet the sales targets
• Sales Reporting and Documentation
• Generate and analyse sales reports, track progress, identify trends, and provide insights to management for informed decisions.

• Degree in Business Administration, Sales & Marketing or a related course
• At least 5 years' experience in sales management- FMCG preferable
• Must have experience in selling bread/confectionery products

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