Job Description :Job Summary:This role oversees a company's online presence, developing and implementing strategiesto promote the brands awareness, direct engagement with target customers and triggersales growthKey Responsibilities:1. Developing and Executing Digital Marketing Strategies: This includes planningand implementing campaigns across various digital channels (website, email,SEO, PPC, etc.) to achieve business objectives2. Managing Social Media Presence: Overseeing the creation and curation of contentfor social media platforms, managing social media calendars, and engaging withonline communities.3. Content Creation and Curation: Developing high-quality written and visualcontent for social media and websites, ensuring brand consistency and messagingacross all channels.4. Data Analysis and Reporting: Monitoring and analyzing website and social mediaperformance using analytic tools, identifying trends, and making data-drivenrecommendations for optimization.5. Budget Management: Managing digital marketing and social media budgets,ensuring efficient allocation of resources.6. Staying Up to Date: Keeping abreast of the latest digital marketing trends,technologies, and best practices.7. Collaboration and Communication: Working with various stakeholders, includinginternal teams (marketing, sales, design) and external agencies, to ensurealignment and effective execution of campaigns.8 Community Management: Fostering positive engagement with onlinecommunities, responding to comments and inquiries, and providing excellentcustomer service.9 Lead Generation and Conversion: Utilizing digital marketing efforts to generateleads and drive conversions for online selling.RequirementsRequirementsQualifications, Experience and Skills1. A bachelor’s degree/diploma in marketing, business, graphic design, advertising orrelated field from a reputable institution.2. Digital Savvy: Proven experience in practical application of digital technology AItools and social media usage3. Strategic Thinking: Developing and implementing effective digital marketing andsocial media strategies.4. Communication: Effectively communicating with internal and externalstakeholders.5. Technical Proficiency: Knowledge of digital marketing tools, platforms, andtechnologies.6. SEO Knowledge: Understanding of search engine optimization principles.
