Retailer Relationship Management at Bayer East Africa

Bayer

  • Kenya
  • Permanent
  • Full-time
  • 1 month ago
Bayer is a Life Science company with a more than 150-year history and core competencies in the areas of health care and agriculture. With our innovative products, we are contributing to finding solutions to some of the major challenges of our time. Bayer group An analysis by well-known branding agency Interbrand in 2015 valued the Bayer brand at €6.3…Retailer Relationship ManagementKey Tasks:
  • Active product promotion through farm demonstrations, field days and farmer meetings with a view to increase sales and overall BCS market share.
  • Product stewardship through farmer training and sensitization.
  • Identifying new market niche' with a view to expand BCS business.
  • Timely reporting of general market intelligence information
  • Linking farmers to the selected agro-dealers.
  • Ensure there is adequate stocking of BCS products in the target areas.
Key Working Relation:
  • Internal – Area Sales Rep, Regional Manager External – Farmers, Retailers, Customers.
Skills & Qualifications:
  • A university degree in Agriculture related disciplines, preferably in Crop Protection.
  • General knowledge of Crop Protection business alongside sound technical knowledge of varied agricultural and agronomic practices.
  • Knowledge of computer applications.
  • Proficiency in English and Kiswahili languages is essential to facilitate communication at the official and on the ground levels.
  • Valid driving license- Class G (Motor cycle)
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