Country Sales Manager at CDL Human Resource

CDL

  • Kenya
  • Permanent
  • Full-time
  • 6 days ago
CDL was founded in early 2003 by its current Managing Director Lucy Mmari.Within her 14 year tenure in a well established logistics company, She honed her skill in human resources management and thereafter started CDL.Country Sales ManagerKey Responsibilities
  • Develop and implement sales strategies to achieve business growth, profitability, and market penetration targets in Kenya.
  • Lead, mentor, and manage the sales team to deliver consistent performance and meet KPIs.
  • Identify, recruit, and manage distribution partners, wholesalers, and modern/ general trade outlets.
  • Conduct regular market and competitor analysis to identify opportunities and threats.
  • Establish effective pricing, trade promotions, and route-to-market strategies.
  • Build and maintain strong relationships with stakeholders, including retailers, distributors, and healthcare institutions.
  • Collaborate with regional/global leadership on forecasting, budgeting, and reporting.
  • Ensure compliance with company policies, market regulations, and ethical business practices.
  • Drive sales of diaper products by building strong distributor, retail, and key account networks.
RequirementsQualifications & Experience
  • Bachelor's degree in Business Administration, Marketing, Sales, or a related field (MBA is an advantage).
  • 5-7 years of sales experience in the FMCG industry, with at least 3 years in a leadership role.
  • Mandatory: Prior experience in a diaper company (local or multinational).
  • Proven track record of driving revenue growth and increasing market share in competitive markets.
  • Strong distributor management and key account handling skills.
  • Excellent leadership, negotiation, and people management skills.
  • Strong analytical and strategic planning abilities.
  • Willingness to travel across Kenya and within the region as needed.
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