Marketing Manager at Mini Group

• Develop and implement integrated marketing plans and campaigns aligned with company objectives.
• Manage promotional activities including in-store activations, influencer partnerships, live events, and digital marketing.

• Ensure brand consistency across all touchpoints and marketing channels.
• Collaborate with Sales and Procurement teams to align promotions and supplier support.

• Conduct market research and competitor analysis to identify trends and opportunities.
• Use data and analytics to measure campaign effectiveness and guide decision-making.

• Manage and report on marketing budgets and resource allocations.
• Ensure cost-effective execution of all campaigns.

• Lead and mentor the marketing team by setting objectives and supporting growth.
• Collaborate with Sales, Procurement, and Operations for aligned execution.

• Oversee social media strategy, digital advertising, and other online engagement initiatives.
• Enhance online brand visibility and customer interaction.

• Coordinate exhibitions, brand activations, sponsorships, and partnership campaigns.
• Manage relationships with influencers, media outlets, and marketing agencies.

• Prepare marketing performance reports and maintain records of campaign activities.
• Track market trends and internal KPIs to support continuous improvement.

• Strategic marketing plans aligned with company goals.
• ROI-based reporting on marketing campaigns and spend.
• Increased brand awareness, customer engagement, and sales growth.
• Well-documented marketing activities and results.
• Efficient cross-functional collaboration with Sales, Procurement, and Operations.
• Team growth and development within the marketing department.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience in marketing leadership roles, ideally within FMCG.
• Strong background in both traditional and digital marketing.
• Proficiency in data analytics, social media, and content management tools.
• Experience in team leadership, campaign execution, and stakeholder engagement.

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