Brand Builder at Gap Recruitment Services Limited

Gap Recruitment

  • Kenya
  • Permanent
  • Full-time
  • 1 month ago
Job Purpose:The Brand Builder will take ownership of developing and strengthening the brand identity in the marketplace. As a Brand Builder, you will be responsible for crafting and executing comprehensive strategies to enhance brand awareness, perception, and loyalty among our clients target audience. You will work closely with cross-functional teams to ensure that our clients brand remains consistent and resonates with customers across all touchpoints.Key Responsibilities:
  • Manage and execute overall marketing activities as per the Global Brands plans set by the Business Development Manager.
  • Work with the relevant marketing agencies on the execution of marketing activities.
  • Prepare and implement marketing campaign strategies with the Business Development Manager.
  • Managing and motivating a team of sales executives to deliver departmental objectives within the marketing department.
  • Liaise with Business Development Manager for current and future marketing activities.
  • Provide continuous support to clients for all sales functions.
  • Analysis of commercial targets with marketing activities regularly.
  • Keep up appropriate POSM stocks, and production of local POSM.
  • Allocation of promotional merchandise to customers regularly.
  • Regular trade visits at both On-trade and Off-trade venues.
RequirementsQualifications and Skills:
  • University graduate with a recognized degree in the business / marketing related field.
  • At least 3 years commercial or marketing experience in the business of beverages or FMCG.
  • Experience from alcohol selling companies an added advantage.
  • Experience dealing with the on-trade universe.
  • Work with Managers and Directors of various Hotels /restaurants, Bars & Clubs.
  • Work with the Sales team efficiently.
  • Team player.
  • Should be aware of competition activities, wine & spirits culture/ night life and well versed with Alcohol laws in Kenya.
Technical skills:
  • Computer literacy a must.
  • Reporting and management skills a must.
  • Analytical skills to forecast and identify trends and challenges.
Personal skills:
  • Excellent written and oral communication skills; ability to embody the Brands in public events.
  • Team player, builds effective relationships up, down and across the organization.
  • Extrovert and enjoy night life, like going out in on trade outlets (restaurants, bars, clubs and Hotels).
  • Good leadership skills.
  • Fast Learner.
  • Willingness to work long hours at events.
Competences:
  • Action-oriented.
  • Drive for results.
  • Customer focus.
  • Strategic agility.
  • Creativity.
Don't Keep Share!:Method of ApplicationClosing Date : 25 March. 2024

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