JOB DESCRIPTIONPosition: Marketing AssociateReporting to: HOD KenyaLocation: NairobiRole type: Full-TimeAbout SunCulture:Founded in 2012, SunCulture's Vision is to build a world where people take control of their environment in rewarding and sustainable ways. SunCulture does this by developing and commercializing life changing technology that solves the biggest daily challenges for the world's 570 million smallholder farming households. We are the largest distributor of solar water pumps / solar irrigation for smallholder farmers in Africa and were selected by Fast Company as one of the World's Most Innovative Companies in 2021. Here is a good explainer video recently made by . Over the last 5 years the company has grown significantly and now employs 400+ people around the world.About the roleSunCulture is looking for a qualified Marketing Associate who will ensure that our marketing efforts are done seamlessly for optimum ROI. This resource will ensure that SunCulture is placed in the global market with emphasis on SunCulture's mission and vision. Reporting to the Senior Manager - Marketing, the ideal superstar will be focusing on end-to-end marketing of all SunCulture products.Key ResponsibilitiesConduct market research to identify opportunities for promotion and growth through strategic proper planning and implementation.Support the marketing team with planning, implementing, and monitoring marketing campaignsAssist with the creation of marketing materials.Regularly collect and share feedback from clientsBe tech-savvy in implementation, tracking, and measurement of marketing campaigns rolled outAdvise on any traditional marketing strategies that are worth an investment and attract ROIDeliver regular reports of campaign results, including analysis and evaluation of KPIsMaintain regular measurement of the ROI of campaignsCollect and use data to inform the team of new campaigns and the evaluation of existing campaignsEnsure all traditional marketing activities are scheduled and operate within the budgetary allocationPlan and project manage multiple branding campaigns across multiple platformsWrite attractive and concise copy for adverts for traditional marketing campaignsWork alongside the team in creating social media content and assist in conducting Facebook/Instagram live and stories.Ensure smooth sharing of leads to the internal systems built for easy accessibility by the sales team.Devising campaigns to generate leadsStrategizing on best campaigns for driving traffic to the sales and service centresHelp organize and coordinate marketing eventsProvide administrative and project support for a variety of marketing programsGathering data on campaign success, often through collecting audience feedbackKeep abreast of new marketing trends and developmentsDoes this sound like you?Minimum of Bachelor degree in marketing and at least 2 years experience in marketingDemonstrable experience leading and managing marketing campaignsExperience in handling radio campaignsExperience in running branding campaignsWorking knowledge of ad serving tools (e.g., DART, Atlas)Experience in setting up and optimizing Google Adwords campaignsWorking knowledge of HTML, CSS, and JavaScript development and constraintsStrong analytical skills and data-driven thinkingUp-to-date with the latest trends and best practices in online marketing and measurement1-year experience in digital marketingInterested?Please apply online via this job portal. We respond to all candidates; however only shortlisted candidates will be interviewed.Please NoteSunCulture is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances.
