SEO & Content Marketing Lead at Eagle HR Consultants

Eagle HR Consultants

  • Kenya
  • Permanent
  • Full-time
  • 30 days ago
HR, Payroll & Consulting Solutions People are at the heart of every successful organization. Investing in human capital is one of the smartest moves a business leader can make. But without the right systems to manage and measure your performance, this investment will never truly deliver. The complexities of managing your human capital are made all t…SEO & Content Marketing LeadMain Responsibilities and AccountabilitiesContent Strategy & Creation
  • Develop content calendars aligned with business goals and seasonal campaigns
  • Create compelling content that supports SEO objectives and drives organic traffic to online stores and websites
  • Develop and write high-quality web content including blog posts, landing pages, and website copy
  • Liaise with other departments to stay updated on new product developments and to ensure brand consistency
  • Monitor website analytics and provide actionable insights for improvement
Social Media Management
  • Work with designers to create original, compelling content for Meta, LinkedIn and Twitter that drives engagement and lead generation
  • Develop and execute social media content calendars with consistent, brand-aligned messaging
  • Produce engaging social media content that converts followers into customers
  • Engage with followers, respond to comments, and build community relationships
  • Monitor social media metrics and provide regular performance reports
  • Actively source, evaluate, pitch, and negotiate strong partnerships with influencers
  • Own social analytics including weekly, monthly & quarterly reporting, ensuring influencer KPIs are met.
Search Engine Optimization (SEO)
  • Conduct content audits to identify gaps, opportunities, and areas for optimization
  • Conduct keyword research and competitive analysis
  • Optimize on-page and off page SEO elements
  • Apply SEO standards to all digital content - keywords, meta descriptions, formatting, internal linking, etc
  • Build high-quality backlink strategies and manage local SEO initiatives
  • Monitor search engine algorithm updates and adjust strategies accordingly
Experience & Skills
  • Bachelor's Degree in Business Administration, Marketing or related field
  • Minimum 3+ years of experience in content marketing; retail & ecommerce experience a plus
  • Analytics proficiency with Google Analytics 4, Google Search Console, and Meta Business Suite.
  • Demonstrated ability to effectively develop and execute detailed, efficient, effective and innovative content marketing campaigns
  • Strong understanding of how to use social media channels to meet objectives
  • Ability to distill data and metrics into actionable insights that support clear recommendations
  • Good understanding of influencer marketing
  • Detail-oriented and adhere to tight deadlines. Must be able to juggle multiple projects with changing market conditions
  • Must possess strong interpersonal, presentation, writing and storytelling skills
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