Sales Executive - Optical Retail at Accurex Leadership and Management Consultants Ltd

Accurex Leadership and Management Consultants Ltd

  • Kenya
  • Permanent
  • Full-time
  • 1 month ago
Accurex Consultants, being founded in 1998, is a Management Consulting center with a highly qualified team of dedicated management & human resource experts. We are the one stop Centre for all of your management and Human Resource needs.Sales Executive - Optical RetailThe Sales Executive - Optical Retail is responsible for driving sales, delivering exceptional customer service, and ensuring smooth day-to-day operations within the optical store. The role focuses on achieving revenue targets, enhancing customer satisfaction, and promoting eyewear products including prescription glasses, sunglasses, contact lenses, and accessories.Key ResponsibilitiesCustomer Consultation & Sales
  • Greet customers professionally and identify their eyewear needs.
  • Explain prescription details clearly and recommend suitable frames and lenses.
  • Guide customers on lens options (single vision, progressive, blue light filter, anti-glare, etc.).
  • Assist customers in selecting frames based on face shape, lifestyle, and budget.
  • Close sales effectively while ensuring customer satisfaction.
  • Promote add-ons such as lens coatings and accessories.
Product Knowledge & Brand Promotion
  • Maintain in-depth knowledge of optical products and lens technologies.
  • Stay updated on new collections and promotions from brands such as Ray-Ban, Oakley, and Essilor.
  • Explain differences between premium and standard products.
  • Promote high-margin and featured products.
  • Participate in product training sessions.
Sales Target Achievement
  • Meet monthly and quarterly revenue targets.
  • Achieve KPIs related to average transaction value (ATV) and conversion rates.
  • Upsell premium lenses and coatings.
  • Monitor personal sales performance daily.
  • Identify opportunities to increase basket size per customer.
Customer Relationship Management
  • Build long-term relationships with customers.
  • Maintain customer database and follow up for repeat purchases.
  • Inform customers about promotions, eye check reminders, and new arrivals.
  • Handle customer complaints professionally and escalate when necessary.
  • Encourage referrals and positive reviews.
Inventory & Store Support
  • Assist in stock monitoring and replenishment.
  • Ensure proper display and merchandising of frames and sunglasses.
  • Conduct periodic stock counts.
  • Report fast-moving and slow-moving items.
  • Maintain cleanliness and organization of display units.
Coordinate with optometrists for accurate prescription handling.
  • Ensure correct order placement for lenses and frames.
  • Track customer orders and ensure timely delivery.
  • Verify completed glasses before customer handover.
  • Address fitting adjustments during delivery.
Qualification
  • High school diploma or Bachelor's degree (preferred).
  • 1-3 years of retail or optical sales experience.
  • Strong communication and interpersonal skills.
  • Basic understanding of optical prescriptions (preferred).
  • Target-driven and customer-focused mindset.
  • Ability to work flexible retail hours.
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