Field Promoter Vegetable Seeds at Syngenta
- Kenya
- Permanent
- Full-time
- To promote the Syngenta Vegetable seeds offer in specified key areas & locations, according to the sales promotion plan agreed with manager.
- To carry out vegetable seeds demonstrations, trainings & field days and liaise/involve with Mazao. Club Members & incorporate specific products promotional campaigns to optimize sales in the area.
- To achieve agreed demos & Trials targets.
- To achieve stockist sales targets according to the area sales plans.
- To implement agreed demonstration plans / promotion plans within the specified timeframe.
- To operate effectively without supervision & within agreed expenditure budgets.
- To keep abreast of market trends, pricing and competition activities, feeding back regular information to line Manager as changes arise.
- To be technically competent and provide accurate & appropriate recommendations in an ethical manner, in order that the growers achieve best return on investment from using a Syngenta product.
- To provide the grower & stockist with advice on the benefits, and correct positioning of Syngenta products to achieve maximum benefit for all stakeholders.
- Ensure key information about growers, stockists (eg. Names, address, email, crops grown, products used etc) is collated regularly and provided to line Manager for SFDC.
- To give regular feedback on progress and success or otherwise of demonstrations/trials of products penetration and propose any changes that suits the promotion environment at any one period.
- To defend and promote the image of the company including representing the company in a professional and competent manner.
- An Agricultural or business related Degree/diploma accompanied with over 2 years hands on experience.
- Be local resident with being fully conversant with the agriculture trends in the area.
- Must be a good mobilizer able to convene farmers and farmer groups for trainings and field days.
- Knowledge of how to set up demonstrations to extract the unique Selling Points of our products.
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