Head of Affiliate (iGaming – African Market)

Betongame

  • Kenya
  • Permanent
  • Full-time
  • 2 months ago
We are launching a new online casino and sports betting brand, focused on the African market, backed by a well-established iGaming holding. We are looking for an experienced and strategic Head of Affiliate to build and lead our affiliate marketing function from scratch.This is a unique opportunity to take full ownership, drive performance, and shape our growth trajectory in one of the most dynamic markets in the world.The Role
  • Build and implement an affiliate acquisition and growth strategy tailored to African regions
  • Identify, onboard, and manage high-performing affiliate partners across casino and sportsbook verticals
  • Negotiate partnership models (CPA, RevShare, Hybrid) and define KPIs
  • Monitor affiliate performance by analyzing traffic quality, ROI, retention, and player value
  • Ensure transparent reporting, payment accuracy, and partner compliance
  • Launch initiatives to increase partner engagement and retention
  • Work closely with product, marketing, and CRM teams to align acquisition efforts with lifecycle and retention strategies
Ideal Profile
  • Minimum 3 years of experience as a Senior Affiliate Manager or Head of Affiliate in iGaming
  • Solid understanding of casino and sportsbook verticals
  • Proven track record in growing affiliate programs from scratch
  • Excellent negotiation, communication, and partnership management skills
  • Strong analytical mindset and experience working with performance metrics
  • Fluent in English (Upper-Intermediate level or higher)
  • Experience working with African markets is a plus
What's on Offer?
  • Leadership Role
  • Attractive Salary & Benefits
  • Strong opportunities to progress your career

Betongame