Digital Marketing Officer at Africa Management Solutions Limited (AMSOL)

Kenya
Permanent
Full-time

14 days ago

Africa Management Solutions Limited (AMSOL) is the fastest growing Human Resources and Management consulting firm that offers an array of hr solutions tailored to accurately address all the human resource and management needs of any organization.Digital Marketing OfficerThe Digital Marketing Officer will be responsible for executing integrated marketing campaigns to increase brand visibility, generate leads, and support customer acquisition. The role includes managing digital and offline marketing activities, events, and content creation while ensuring alignment with the company's overall strategy.Key Duties & ResponsibilitiesMarketing Campaigns

Lead and execute integrated marketing campaigns for brand visibility and customer acquisition.
Manage Out-of-Home (OOH) marketing efforts, including billboards and Partner Day.
Coordinate participation in events such as industry academies, trade shows, and business expos.
Build and maintain the African customer success storybook to showcase client achievements.

Digital Marketing & Content

Oversee the company's social media presence across relevant platforms.
Create, edit, and manage engaging content for digital channels.
Run lead generation and nurturing campaigns through email, social media, and digital ads.
Track, analyze, and report performance metrics to optimize marketing efforts.

Partnerships & Stakeholder Engagement

Support relationship building with partners, clients, and industry stakeholders.
Collaborate with cross-functional teams to ensure consistent messaging.
Assist in coordinating co-marketing initiatives with strategic partners.

Brand & Communication

Ensure all communication aligns with the company's brand identity.
Develop promotional materials, newsletters, and press releases.
Support internal communication campaigns to keep employees informed and engaged.

Qualifications & Experience

Bachelor's degree in Marketing, Communications, Business, or a related field.
Professional certification in Marketing (e.g., CIM, Digital Marketing Certification) is an advantage.
Minimum of 3-5 years of marketing experience, preferably in B2B or technology-driven industries.
Strong understanding of digital marketing platforms and tools.
Excellent copywriting, editing, and content creation skills.
Experience with CRM/ERP systems is preferred.
Strong analytical skills and ability to interpret marketing data.

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