Digital Marketer

Nairobi
Permanent
Full-time

30 days ago

Job SummaryJob Title: Digital MarketerLocation: Nairobi, KenyaAbout the EmployerA leading hospitality brand operating in the Naivasha–Elementaita region is seeking to strengthen its digital presence and attract more corporate, leisure, and family guests. The establishment offers accommodation, events and conference facilities, weddings, recreational activities, and nature-focused experiences.Role PurposeThe Digital Marketer will be based at the Nairobi main office and will oversee digital marketing operations for the brand’s properties in Naivasha and Elementaita. The role involves leading online visibility efforts, driving direct bookings and event enquiries, developing digital strategies, managing all social platforms, optimizing the website, and running targeted campaigns across all properties. The role will also coordinate social media activities for all lodges and affiliated properties.ResponsibilitiesKey Responsibilities

Develop and execute a comprehensive digital marketing strategy across social media, paid ads, SEO, and content.

Manage and grow social media platforms through engaging photos, videos, copy, and storytelling.

Coordinate social media content and calendars for all lodges and affiliate properties.

Maintain and update the website to ensure strong SEO performance and booking conversions.

Run targeted digital advertising campaigns (Google Ads, Meta Ads) to drive bookings and event enquiries.

Track performance using analytics tools and generate insights to optimise campaigns.

Collaborate with internal teams (reservations, events, operations) to align content with actual guest experiences and seasonal offers.

Manage online reputation by responding to guest reviews and maintaining a positive digital footprint.

Prepare regular reports on digital performance, online reach, and conversion metrics.

Qualifications & Skills

Bachelor’s degree in Marketing, Communications, Digital Media, Hospitality, or related field.

2–4 years’ experience in digital marketing, ideally within hospitality/tourism.

Strong understanding of digital channels: social media, SEO, SEM, content marketing, email marketing.

Proficiency with digital tools such as Google Analytics, Meta Ads Manager, SEO software, and CMS platforms.

Excellent writing and content creation skills; ability to craft engaging visuals and copy.

Experience in public relations, including media coordination, press communication, and brand representation.

Data-driven approach with strong analytical and reporting skills.

Good communication, creativity, and project management abilities.

Added Advantage

Experience marketing hotels, lodges, resorts, or event venues.

Understanding of domestic and international traveller behaviours.

Ability to coordinate photography/videography for marketing content.

Familiarity with CRM or email automation tools.

Key Outcomes

Increased direct bookings and enquiries.

Growth in event-related business (weddings, conferences, retreats).

Improved online visibility and engagement.

Strong brand positioning in the regional hospitality market.

How to ApplyInterested candidates should submit their CV

Fuzu

Apply Now