Marketing Consultant at TransUnion

TransUnion View all jobs

  • Kenya
  • Permanent
  • Full-time
  • 2 months ago
We are focused on empowering consumers with the tools, resources and education to become effective managers of their own credit health. Mission Our mission is to help people around the world access the opportunities that lead to a higher quality of life, by helping organizations optimize their risk-based decisions and enabling consumers to understand and…Marketing ConsultantWhat You’ll Bring:Responsibilities Include:
  • Manage marketing activities and provide support across the Africa region and vertical product teams.
  • Implement marketing and brand strategies, operational plans, and targets.
  • Drive sales and engagement with innovative ideas and thought leadership.
  • Ensure approval for all content relating to the organization’s reputation.
  • Develop marketing campaigns, analyse data, and optimize performance.
  • Close alignment and collaboration with sales team to ensure successful execution and support of marketing campaigns.
Project Management:
  • Use marketing systems to manage projects and obtain necessary approvals.
  • Liaise with business units to understand customer needs and campaign goals.
  • Develop and manage multiple projects from conception to completion.
  • Monitor campaign success, take corrective action, and advise the organization accordingly.
  • Guide change management initiatives and communication requirements.
Stakeholder and Vendor Management:
  • Interface with senior business colleagues to contribute to brand and marketing activities.
  • Research trends and make recommendations for customization.
  • Build and maintain vendor and supplier relationships.
Social Media and Events:
  • Develop highly targeted social media calendar - anchored by themes and key in region insights.
  • Brief in and ensure implementation of social media campaigns. content calendar.
  • Use Sprinklr to monitor campaign success and optimise.
  • Develop plans and execute on customer events and create event follow-up plans.
Competencies:
  • Convert technical information to audience-appropriate communication.
  • Influence, persuade, negotiate, and present ideas effectively.
  • Question processes, strategy, and outputs.
  • Manage multiple projects and make strategic decisions.
  • Build trusted partnerships and solve complex problems.
Attributes:
  • Empathetic, diplomatic, people-focused, and a team player.
  • Resilient, adaptable, driven, and confident.
  • Creative, innovative, and detail-oriented.
Impact You’ll Make:
  • Bachelor's degree or advanced diploma in marketing.
  • Minimum 5 years' experience in B2B marketing.
  • Knowledge of key marketing disciplines, including digital marketing and B2B strategies.
  • Experience in strategic marketing planning, lead generation, and thought leadership.
  • Proficiency in CRM systems, preferably SalesForce.
  • Experience working across African markets.
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