Marketing Assistant Job Tuffsteel

• Design digital and print assets using Canva (Pro) for both brands.
• Adapt existing templates while ensuring brand consistency.
• Deliver creative outputs for social media, promotions, presentations, and internal use.
• Maintain a shared digital asset library for easy reference.

• Manage Instagram, Facebook, TikTok (Imaara Mall) and LinkedIn, Facebook, Twitter/X (Tuffsteel).
• Draft and schedule posts across platforms.
• Respond to comments, messages, and mentions with brand-appropriate tone.
• Track analytics and prepare performance reports for both brands.

• Capture short-form video and photo content at mall events, store visits, or construction-related activities.
• Edit content using mobile-friendly tools (CapCut, in-app editing).
• Collaborate with teams to develop storytelling tailored for both consumer and corporate audiences.

• Support marketing campaigns from planning to execution.
• Prepare briefs, reports, and presentations for management.
• Assist in the coordination of mall activations, in-store events, trade shows, or exhibitions.
• Handle procurement of marketing materials, branded collateral, and vendor liaison.
• Assist with customer loyalty program activities at The Imaara Mall.
• Support corporate communication efforts for Tuffsteel (e.g., newsletters, targeted client updates).
• Help maintain databases and track campaign engagement.

• Liaise with mall tenants, suppliers, contractors, and corporate partners.
• Work closely with internal teams - Commercial, Legal, Maintenance, and Operations.
• Coordinate with external agencies, printers, and media partners when required.

• Strong design sense and ability to create compelling visuals.
• Social media native, able to adapt tone and style across audiences (youthful retail vs. professional corporate).
• Highly organized, detail-oriented, and able to juggle multiple tasks.
• Good communication and interpersonal skills.
• Proactive, resourceful, and eager to learn across industries.

• Bachelor's degree in Marketing, Communications, Design, or related field.
• 1-2 years' experience in marketing, social media, or content creation
• Proficiency in Canva required.
• Familiarity with Instagram, Facebook, TikTok, and LinkedIn.
• Basic knowledge of Excel and reporting.
• Simple video editing skills are an advantage.
• Integrity, confidentiality, and reliability in handling brand communications.

• Full-time, office-based in Nairobi with occasional travel to stores, sites, or events.
• Exposure to both B2B and B2C marketing environments.
• Hands-on learning across campaigns, activations, and corporate communications.
• Clear opportunities for career growth into brand management or corporate communications roles.

• You'll gain dual exposure: working on cutting-edge mall marketing campaigns while also contributing to one of Kenya's top industrial brands.
• Experience the best of both worlds: creative, customer-facing retail campaigns and structured, professional corporate marketing.
• Be part of two teams where innovation, teamwork, and initiative are valued.

• samples of instagram posts you would create for the theme 'CHRISTMAS AT THE IMAARA MALL'
• 5 key points on why you would be a perfect fit for the role
• 3 campaigns you would want to pitch to the Team which will increase footfall to 4 outlets of the Mall

Corporate Staffing