Regional Sales Coordinator

• Identify, implement a strategy/plan that delivers revenue growth, enhances market share, and strong customer service for assigned region.

• Achieve total value of bread sold daily, weekly and monthly to achieve gross sales revenue targets:

• Review and plan cost effective route coverage.

• Implement sound sales strategies.

• Ensure product presentation and availability to the customers.

• Co-ordinate the van man operations, propose and implement sound to identify, acquire and close sales opportunities.

• Manage direct sales -bike sales activities to achieve sales plans.

• Accurately forecast product needs for each account based on data collected from depots, shops, and all dealers on market trends, and quantifiable from past years’ sales.

• Conduct daily, weekly and monthly demand forecasting and liaise with the Sales Manager and production department to implement the plans to match up with the sales growth strategies.

• Interrogate the current and historical sales figures to inform future sales decisions.

• Plan, review and report on the effects of marketing programmes.

• Enforce company policy on zero (0) sales returns.

• Hold accountable those violating this policy on daily, bi-weekly and monthly basis.

• Account for all crates in the market and provide reports of the same.

• Build and maintain strong relationships with the Key customers and clients

• Maintain a deep understanding of customer needs and monitor their SKU preferences.

• Assist in dealers with bike sales to close

• Resolve escalated customer issues and customer complaints regarding sales and service.

• Provide expertise when setting and adjusting pricing plans and discount rates.

• Assist the dealers to achieve sales goals, review orders and deliver goods to them.

• Initiate sales activities, strategies and sales plans to build company brand visibility

• Analyze national bread market trends and discover new opportunities for sales growth.

• Grow our market by 5% annually by recruitment of more distributors and harmonising stock movement.

• Monitor and provide information to the Sales manager regarding competitor activity on marketing initiatives, pricing, industry trends, and report as necessary for quick action

• Collect market data and prepare reports on market perceptions and response in relation to our products, our team and activities.

• Enforce proper usage of sales vehicles, fuel, and other resources.

• Manage sales budget.

• Implement quality assurance procedures to maintain product and regulatory standards and report / manage customer complaints.

• Conduct regular inspections, address quality issues, expiry dates and propose corrective actions to the production department.

• Supervisor the activities of the sales team

• Lead and motivate the sales team to consistently meet/exceed and close sales targets/ deals.

• On board and train new hires and provide ongoing skills development opportunities.

• Foster a culture of continuous learning and professional growth.

• Conduct regular sales meeting and performance reviews to ensure the team is on track to meet the sales targets

• Generate and analyse sales reports, track progress, identify trends, and provide insights to management for informed decisions.

• Degree in Business Administration, Sales & Marketing or a related course

• Must have at least 5 years’ experience in selling bread

• Commission on attainment of Regional Targets.

• Airtime.

• Company Car.

CDL