Business Development Associate at APA Life Assurance Company Ltd
APA Life Assurance Company Ltd
- Nairobi
- Permanent
- Full-time
- Drive sales volumes and AUM growth across all asset management products in a systematic and measurable manner.
- Identify, develop, and manage new business opportunities, particularly through IFA networks, DSF teams, and institutional channels.
- Establish and maintain strong client and intermediary relationships, ensuring high levels of client satisfaction and retention.
- Design and deliver product training programs to enhance knowledge of AAMC’s solutions among DSF teams, IFAs, and other partners.
- Provide ongoing training on sales techniques, client engagement, and market positioning to improve business closure rates.
- Develop and implement targeted marketing strategies to promote AAMC products to diverse client segments.
- Lead the development of marketing materials and contribute to budget planning for promotional activities.
- Create innovative incentive programs for DSF and IFA distribution channels to drive sales and motivate performance.
- Gather, analyse, and present market intelligence to support strategic decision-making and enhance AAMC’s competitive advantage.
- Provide timely and accurate reports to management on business development initiatives, sales performance, and pipeline progress.
- Maintain and update a comprehensive database of current, prospective, and potential intermediaries for targeted engagement.
- Work with compliance teams to monitor product distribution and ensure adherence to regulatory requirements.
- Implement safeguards against mis-selling by ensuring product suitability for various client segments.
- Build strategic partnerships with pension fund administrators, trustees, institutional investors, and other key gatekeepers in the industry.
- Represent AAMC in industry events, client forums, and networking opportunities to enhance brand visibility.
- Bachelor’s degree in Finance, Business Administration, Economics, or related field
- Strong interpersonal and relationship management skills.
- Demonstrated ability to sell investment products and promote financial literacy.
- Excellent analytical, research, and presentation skills.
- Entrepreneurial mindset with ability to set up and drive a robust business development structure.
- Strong understanding of customer needs and the ability to align them with appropriate investment solutions.
- CISI Level 1 certification.
- Additional professional qualifications such as CFA, ICIFA, CPA, ACCA, or relevant marketing credentials will be an added advantage.
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