Channel Manager – Off Trade at Diageo

Diageo

  • Kenya
  • Permanent
  • Full-time
  • 9 days ago
Diageo is the world's leading premium drinks company, a business built on the principles and foundations laid by the giants of our industry.Channel Manager – Off TradeAbout the Role:KBL strives to be recognized by its customers as the #1 Consumer Goods Company in Kenya. Achieving this ambition requires aligning all our efforts with customer needs, continuously excelling in delivering compelling shopper and customer propositions that resonate with consumer demands.
  • Adapt brand strategies and SUP plans into channel programs that increase profitability and drive positive ROI.
  • Develop programs contributing to category/brand P&Ls, crucial for KBL’s performance as well as that of categories and customers.
  • Manage budget for in-outlet program creation, measured against growth targets for off-trade channels.
  • Seek a highly organized, dependable, self-motivated individual who thrives in a hands-on, fast-paced environment.
  • Exhibit disciplined creativity to bring Diageo's world-class brands to life.
  • Build strong relationships to expand influence and achieve results swiftly while managing multiple projects simultaneously.
  • Navigate complex matrix organizations effectively, handling ambiguity well.
  • Although this role has no direct reports, leading and influencing decisions is vital.
Role Responsibilities:
  • Execute commercial off-trade calendar management.
  • Tailor brand & portfolio activities into channel & customer programs aligned with commercial plans.
  • Contribute to trade strategy development focusing on Off-trade and wholesale segments while identifying opportunities and risks for business value delivery.
  • Develop scalable insight-driven programs for modern trade segments across customers.
  • Design customer-specific retail/segment programs aimed at boosting traffic, basket size, or conversion rates.
  • Collaborate closely with agency resources, finance, legal teams, and distributor partners.
  • Utilize data insights and possess knowledge of modern trade customers/shoppers/key segments.
  • Oversee in-store/bar programs from initial brief through toolkit development to execution support and M&E (Measurement & Evaluation).
  • Ensure commercially viable programs driving category growth beyond brand expectations are implemented effectively.
Experience / Skills Required:
  • +5 years proven track record in Marketing or Sales (Customer Marketing).
  • Strong creative judgment paired with solid commercial understanding of customer/shopper dynamics.
  • Deep familiarity with off-trade channels enabling brilliant shopper program development.
  • Ability to navigate Diageo's network efficiently using influence across various organizational levels-decisive action is key here!
  • Inspire agencies towards delivering exceptional work; experience working alongside key customers is advantageous.
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