Modern Trade Sales Coordinator (MTSC) at CDL Human Resource
- Nairobi
- Permanent
- Full-time
- Deliver Modern Trade sales targets (volume & revenue).
- Supervise account representatives, merchandisers, and regional MT representatives to achieve targets.
- Build and maintain strong relationships with supermarket buyers.
- Manage listings, activations, negotiations, and compliance with trade terms.
- Ensure all ICP SKUs (new & existing) are listed, active, and free of blocked codes.
- Drive planogram compliance, displays, and in-store visibility.
- Execute promotions, activations, and new product launches (end caps, gondolas, samplings, POS).
- Ensure on-shelf availability (OSA) of all SKUs.
- Consolidate MT sales reports, competitor tracking, and market insights.
- Provide timely feedback on consumer response and competitor activities around new SKUs.
- Monitor collections, ensuring payments are made within credit terms.
- Oversee adherence to trade agreements, discounts, and rebates.
- Train merchandisers and sales reps on selling stories, product knowledge, and execution standards.
- Bachelor’s degree in Business, Marketing, or related field.
- Minimum 5–7 years’ sales experience, with at least 3 years in Modern Trade within FMCG.
- Proven track record of achieving sales targets and managing key accounts.
- Strong negotiation, presentation, and relationship-building skills.
- Excellent understanding of supermarket operations, planograms, and retail execution.
- Proficient in MS Office and ERP systems.
- Strong leadership, coaching, and team management skills.
- Analytical mindset with ability to track, measure, and act on KPIs.
- Highly organized, proactive, and results-oriented.
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