National Sales Manager - General Trade (Sanitary Towels Division) at CDL Human Resource
- Kenya
- Permanent
- Full-time
- Route-to-Market Strategy & Execution
- Design and implement a robust national GTM (Go-To-Market) strategy.
- Recruit and onboard wholesalers and distributors to serve as stock-holding intermediaries between the company and the GT outlets.
- Distributor & Wholesaler Management
- Sell volumes into newly recruited partners and ensure adequate stock is available.
- Structure supply chains to enable effective order fulfillment for last-mile customers.
- Field Force & Last-Mile Activation
- Recruit, train, and lead a team of market developers (foot soldiers) to list and activate up to 130,000 GT retail outlets by December 2025.
- Drive pull-through by generating repeat orders from retail outlets via the distributor network.
- Sales Performance Management
- Set clear sales and activation targets; monitor performance and coach teams for success.
- Deliver detailed sales reports and market insights regularly.
- Market Intelligence & Product Training
- Lead product training initiatives for all sales and distribution partners.
- Monitor competitor activities and adjust strategy accordingly.
- At least 10 years of experience in GT sales within the FMCG sector.
- Proven ability to launch products through distributors and wholesalers with zero market presence.
- Strong experience in last-mile activation and GT product rollout.
- Must have managed a field team of 50+ people across multiple regions.
- Strong data analysis, route-to-market design, and performance tracking skills.
- Well-networked with key GT players, including wholesalers and distributors.
- Willing and able to travel extensively nationwide.
- Professional, mature, and results-oriented and good negotiation skills.
Jobs in Kenya