Sales Manager at CDL Human Resource

CDL

  • Kenya
  • Permanent
  • Full-time
  • 23 days ago
CDL was founded in early 2003 by its current Managing Director Lucy Mmari.Within her 14 year tenure in a well established logistics company, She honed her skill in human resources management and thereafter started CDL.Sales ManagerKey Responsibilities
  • Sales Strategy & Planning
  • Develop and execute sales plans and strategies aligned with the hotel's business objectives.
  • Identify and target key market segments, including corporate, leisure, group bookings, and travel agents.
  • Monitor market trends and competitor activity to adjust sales tactics accordingly.
  • Client Relationship Management
  • Build and maintain strong relationships with existing and potential clients, including corporate accounts, event planners, travel agencies, and tour operators.
  • Conduct regular client visits and networking to promote the hotel's services.
  • Respond promptly to client inquiries and provide tailored proposals and quotations.
  • Revenue Growth
  • Drive sales initiatives to achieve monthly and annual revenue targets.
  • Coordinate with the marketing team to develop promotional campaigns and special offers.
  • Collaborate with the Front Office and Reservations teams to maximize room occupancy and average daily rate (ADR).
  • Sales Reporting & Forecasting
  • Prepare regular sales reports, forecasts, and market analysis for management review.
  • Track and analyze sales performance metrics and adjust strategies as needed.
  • Team Collaboration & Leadership
  • Work closely with other departments (Food & Beverage, Events, Marketing) to ensure seamless customer experience.
  • Train and motivate sales staff (if applicable) to meet departmental goals.
  • Event & Group Sales
  • Manage group bookings, conferences, and event sales to maximize hotel revenue.
  • Liaise with clients to coordinate event requirements and deliver exceptional service.
Qualifications & Experience
  • Bachelor's degree in Business, Marketing, Hospitality, or related field.
  • Minimum 3-5 years' experience in sales within the hospitality industry, preferably in a 3-5 star hotel environment.
  • Proven track record of meeting or exceeding sales targets.
  • Excellent communication, negotiation, and interpersonal skills.
  • Proficiency in CRM software and Microsoft Office Suite.
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