Our client, a leading international insurance brokerage firm, is looking to hire a .This role will be responsible for designing and driving a customer-focused, data-driven marketing strategy that fuels revenue growth across the Group's core customer segments: Individual, SME, Strategic Accounts, and Partnerships.As part of the Group's senior management team, the Marketing Lead will oversee a team of marketing managers and collaborate closely with Product, Sales, and Customer Success teams. The position plays a pivotal role in ensuring that marketing directly drives pipeline generation, conversion, and retention-securing a strong and influential presence at the Group's revenue table.Key Responsibilities:
Own and execute the group-wide content led marketing strategy, aligning with business objectives
Lead the execution of go-to-market strategies for new and existing products in close collaboration with Product Specialists.
Build and optimize a multi-channel demand generation engine to grow MQLs and marketing influenced revenue.
Oversee the use of marketing technologies (CRM, automation, analytics, content platforms).
Manage internal and external communication, including press, events, and crisis comms
Qualifications:
Bachelor's in marketing, Communications, or Business. A master’s degree will be an added advantage.
Additional certifications (CIM, HubSpot, Google Analytics, RevOps) a plus.
10+ years in strategic marketing, with at least 5 years in a leadership role.
Demonstrated experience managing brand, digital, and growth-focused marketing. Insurance experience is bonus but is not mandatory.
Strong command of marketing performance tracking, marketing attribution, CRM platforms, lead generation, Account Based Marketing (ABM) and lifecycle marketing.
Please click on the tab below to apply:Summit Recruitment and Search Africa is a leading Recruitment and Executive Search agency headquartered in Kenya providing outstanding talent to a wide range of companies and NGOs in various business sectors across Africa.We endeavour to make contact with all of our applicants, but unfortunately, high volumes of applications make this unrealistic. If you do not hear from us within two weeks your application has not been successful on this occasion. This does not mean you will not be considered for future roles so please keep an eye on our job board and apply for positions that match your skills and experience.Summit Recruitment and search Africa upholds a steadfast commitment to sustainability, inclusivity, and equality as integral pillars of our operations. Dedicated to driving positive change through the adoption of sustainable practices that minimize our ecological footprint. We firmly believe in fostering an inclusive and diverse workforce that embraces individuals from all races, genders, and backgrounds, ensuring equal opportunities for every candidate. Summit recruitment actively advocate for equality by cultivating an environment of respect, fairness, and non-discrimination. By prioritizing sustainability, inclusivity, and equality, we aim to set a high industry standard and contribute to the betterment of society as a whole.*** Summit Recruitment & Search, as a policy, does not charge any fee as a pre-employment or post-employment requirement***
