Marketing Lead at Summit Recruitment and Search

Summit Recruitment & Search

  • Nairobi
  • Permanent
  • Full-time
  • 12 days ago
Key Responsibilities:
  • Own and execute the group-wide content led marketing strategy, aligning with business objectives
  • Lead the execution of go-to-market strategies for new and existing products in close collaboration with Product Specialists.
  • Build and optimize a multi-channel demand generation engine to grow MQLs and marketing influenced revenue.
  • Oversee the use of marketing technologies (CRM, automation, analytics, content platforms).
  • Manage internal and external communication, including press, events, and crisis comms
Qualifications:
  • Bachelor’s in marketing, Communications, or Business. A master’s degree will be an added advantage.
  • Additional certifications (CIM, HubSpot, Google Analytics, RevOps) a plus.
  • 10+ years in strategic marketing, with at least 5 years in a leadership role.
  • Demonstrated experience managing brand, digital, and growth-focused marketing. Insurance experience is bonus but is not mandatory.
  • Strong command of marketing performance tracking, marketing attribution, CRM platforms, lead generation, Account Based Marketing (ABM) and lifecycle marketing.
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