A leading safari and adventure group specializing in providing unparalleled wildlife experiences in some of the most breathtaking locations across East Africa, is looking to recruit a .The Digital Lead Conversion Manager will lead efforts to sell unsold or distressed inventory at our hotels and lodges through targeted, high-impact campaigns aimed at the resident market. This role requires expertise in leveraging HubSpot CRM for campaign automation, distribution list management, and building an automated lead generation system integrated with agentic AI. The ideal candidate will blend human oversight with AI-driven efficiencies to generate quality leads via channels like WhatsApp, social media, and email. A key focus will be on managing a team of sales consultants to ensure high-touch lead handling, fostering long-term customer relationships and curating experiences-ranging from accommodation-only stays to packages including domestic flights.Responsibilities
CRM & Targeting - Use HubSpot CRM to segment resident markets by demographics, past behavior, and location, building targeted distribution lists.
Campaign Creation - Design, automate, and execute last-minute deal campaigns (flash sales, exclusive resident offers, distressed inventory promotions) using multi-channel strategies across WhatsApp, social media, and email.
AI-Driven Lead Generation - Integrate agentic AI tools into HubSpot workflows to identify, nurture, and qualify leads in real time, combining AI automation with human follow-up.
Performance Optimization - Monitor campaigns with analytics and A/B testing, refining strategies for higher engagement and conversion while ensuring GDPR and local data privacy compliance.
Lead Management & Team Leadership - Lead sales consultants, assign AI-generated leads for personalized follow-up, and train teams for high-touch conversions.
Collaboration with Revenue Management - Work closely with revenue teams to identify inventory gaps and create compelling, urgency-driven offers to maximize occupancy and RevPAR.
Innovation & Continuous Improvement - Stay updated on AI, CRM, and digital marketing trends, iterating systems with feedback loops to improve efficiency and competitiveness.
Qualifications and Experience:
Bachelor’s degree in Business, Marketing, Hospitality Management, or a related field; Master’s degree or certifications in CRM/digital marketing preferred.
Minimum 5-7 years of experience in sales management, preferably in the hospitality or tourism industry, with a proven track record in lead generation and revenue growth.
Demonstrated success in managing last-minute or flash sales campaigns targeting local/resident markets.
Hands-on experience with HubSpot CRM, including campaign automation, list segmentation, and workflow building; certification in HubSpot Sales or Marketing Hub is highly desirable.
Proficiency in integrating AI tools (e.g., agentic AI frameworks like chatbots or automation platforms) with CRM systems; experience with tools like Zapier, Dialogflow, or similar for layering AI into workflows.
Strong knowledge of digital distribution channels, including WhatsApp Business API, social media advertising (Meta Ads, LinkedIn Campaign Manager), and email marketing platforms.
Exceptional leadership and micro-management abilities, with a hands-on approach to team development and performance optimization.
Excellent communication and interpersonal skills, capable of building rapport with team members, customers, and stakeholders.
Ability to thrive in a fast-paced environment, handling urgency-driven last-minute sales while maintaining strategic oversight.
Please click on the tab below to apply:Summit Recruitment and Search Africa is a leading Recruitment and Executive Search agency headquartered in Kenya providing outstanding talent to a wide range of companies and NGOs in various business sectors across Africa.We endeavour to make contact with all of our applicants, but unfortunately, high volumes of applications make this unrealistic. If you do not hear from us within two weeks your application has not been successful on this occasion. This does not mean you will not be considered for future roles so please keep an eye on our job board and apply for positions that match your skills and experience.Summit Recruitment and search Africa upholds a steadfast commitment to sustainability, inclusivity, and equality as integral pillars of our operations. Dedicated to driving positive change through the adoption of sustainable practices that minimize our ecological footprint. We firmly believe in fostering an inclusive and diverse workforce that embraces individuals from all races, genders, and backgrounds, ensuring equal opportunities for every candidate. Summit recruitment actively advocate for equality by cultivating an environment of respect, fairness, and non-discrimination. By prioritizing sustainability, inclusivity, and equality, we aim to set a high industry standard and contribute to the betterment of society as a whole.*** Summit Recruitment & Search, as a policy, does not charge any fee as a pre-employment or post-employment requirement***
