Launch Manager at Ello

Ello

  • Kenya
  • Permanent
  • Full-time
  • 1 month ago
Ello is your child's read-along companion who listens, teaches, and transforms them into an enthusiastic reader. For Kindergarten to 3rd Grade.Launch Manager
  • We're looking for a Launch Manager to lead Ello's expansion in Kenya, and then beyond. Work with us through the next year (and maybe beyond) in Nairobi and own the process of growing from zero to tens of thousands of users there.
  • Running a launch is like being the CEO of an early stage startup. You'll have the support of our global team, but this isn’t a typical 9-5 job. We're looking for independent, entrepreneurial people who can work autonomously and will thrive on getting things done in challenging environments.
  • You'll work closely with our existing Nairobi team and digital marketing agency, and focus your energy on everything else needed to make Ello successful on the ground: building a local team, engaging the community, and ensuring the product is ready and relevant for the market.
  • It's an ideal job for someone who has some experience building businesses in Africa and wants to quickly gain a lot more.
Responsibilities
  • Develop and iterate on GTM strategy: Find the right channels to get to our first users, which could include on the ground grassroots marketing, community mobilization, school partnerships, etc.
  • Collaborate with marketing to get to the first 10,000 users: Pair with our digital marketing agency to determine optimal market positioning and messaging, and align online and offline efforts.
  • Become the expert on the local user and market: Drive learnings back to the global team to ensure our product is launch-ready.
  • Hire a local team: Build and manage a small, high-performing local team to run the Ello product in Kenya long term.
  • Lock in product market fit: Solve any problems that arise until they love our product and are telling all their friends.
  • Prepare for the next market: After our first 10K users, support the transition of day-to-day operations to the local team.
You'll report directly to our leadership team and collaborate closely with both HQ and local colleagues.Requirements
  • Former founder of a company or nonprofit – you know how to take things from 0 to 1
  • 2+ years of experience hiring and managing teams
  • Based in Nairobi or willing to relocate to Nairobi for 12-18 months
  • Fluent in English
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