Marketing Assistant Job Tetra Pak

Kenya
Permanent
Full-time

1 day ago

Bring Consumer, Customer, Market and Channel insights to drive growth for our customers
Share knowledge on local value chain insights, competitive insights and outcome of local market research with BI&A team and local stakeholders
Support the local execution of market research
Understanding Competition and its impact on our business now and in future

Give input to Market Growth Roadmap & Market plan:

Participate in Market Growth Roadmap discussions sharing category & consumer data and insights & support Market Plan execution.
Drive specific market growth initiatives, designing and drive sales plays for execution (include in CRM
Drive B2B marketing to promote our products and solutions & lead management:
Targeted and personalized product & category online campaigns (digital marketing & account- based marketing) to execute Market Growth priority & generate business lead
Capture, qualify and nurture leads from these campaigns (online) & trade shows, Product Development Center Visits and Customer Innovation Center workshops.

Market operation initiatives:Execute marketing activities per the Market Growth Roadmap and market operational plans with customers and Tetra Pak campaignsDevelop new avenues of growth:

Support Business Development teams to develop new avenues of growth.
Manage promotional investments and other marketing tools related to the Customers under responsibility.
Engage with Global marketing leadership to align priorities as per Market Growth Roadmap to ensure proper activities
Effectively deploy local promotional investments, manage the budget and ensure compliance

Ensure portfolio strategy aligns with market growth plan:

Contribute to the portfolio deployment strategy & align and agree with portfolio on deployment roadmap with customers (including categories and products)
Support prioritizations and execution of Tetra Pak Institutional campaigns

We believe you have

Min 2 years of Marketing Experience in a B2B or FMCG company
Commercially minded with the ability to develop marketing initiatives to drive business results
Analysis skills with the ability to extract and interpret data from various sources and transform it into actionable insights and recommendations
A true team player, with the ability to work effectively with teams and vendors in a cross-functional, multi-cultural environment, often with virtual teams
Confident in presenting to Senior Management
Structured in approach, strong planning skills and attention to detail
Self-motivated, proactive, and able to work independently
Fluent in written and spoken English and Swahili is a mandatory requirement.

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