
Sales Marketing Manager at Liquid Intelligent Technologies
Liquid Intelligent Technologies
- Kenya
- Permanent
- Full-time
- Formulate and implement strategic and tactical sales/marketing strategies, plans and goals
- Achieve sales targets through effective account management for acquiring new business and the retention of existing accounts
- Market research to develop plans to maintain and grow market share
- Develop and launch campaigns to promote brand awareness and manage leads across appropriate channels
- Liaise with Finance to develop annual sales & marketing budgets
- Marketing and Brand Communication
- Marketing collateral and updates
- Develop and implement marketing plans for new and existing products through market research, competitive analysis, pricing, customer engagement, and business planning
- Champion new product development and pricing initiatives in line with company strategy and processes. Formulate strategies for existing and new products.
- Identify areas for growth and assist internal teams to create strategic product line roadmaps to assist with driving the adoption of products
- Collaborate with teams around solutioning for clients
- Ensure National Account Managers are trained on product offerings
- Manage the performance and development of the sales and marketing team
- Responsible for resource allocation
- Degree in Marketing / Sales or equivalent
- MBA advantageous
- A minimum of 5 years' experience in a similar industry (Telecommunication, ICT, Software) is mandatory including experience in Emerging Markets
- Strong P&L management experience
- Proven track record of success with customers along with strong pricing skills
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