Marketing Specialist Job Women First

Kenya
Permanent
Full-time

23 hours ago

The Marketing Specialist will support the execution of marketing initiatives for a portfolio of cybersecurity and software vendors within the distribution business based out of Kenya. This role is ideal for someone early in their career with a passion for technology marketing, a creative mindset, and the ability to work in a fast-paced B2B environment. The individual will assist in running campaigns, coordinating with vendors and internal teams, and ensuring smooth delivery of marketing activities.Key ResponsibilitiesVendor Coordination

Support the marketing manager in managing assigned cybersecurity and software vendor accounts.
Coordinate with vendor marketing and sales teams for campaign updates, asset approvals, and activity planning.
Assist in preparing marketing calendars and progress reports.

Campaign Support & Execution

Assist in executing digital, event-based, and partner-led campaigns.
Coordinate with agencies and internal teams to develop marketing assets like creatives, emails, and social media content.
Help track campaign performance and compile reports for vendors.

GTM & Partner Enablement Support

Work with the marketing manager to roll out vendor GTM activities and launch plans.
Assist in preparing sales enablement material, presentations, and partner toolkits.
Support partner co-marketing activities including webinars, workshops, and events.

Budget & Reporting Assistance

Help track vendor MDF spend and ensure timely submission of claims and proofs.
Maintain campaign records and assist in creating ROI summaries.

Cross-Team Collaboration

Liaise with sales, technical, and operations teams to ensure campaign alignment.
Coordinate with the content, digital, and events teams for smooth execution of deliverables.

Desired Skills & Experience

Education: Graduate in Marketing, Communications, Business, or Technology-related field.
Experience: 1-2 years in B2B marketing, preferably in technology or IT distribution. Freshers with relevant internships may apply.
Tech-savvy: Basic understanding of IT solutions and interest in cybersecurity/software is a plus.
Creative skills: Ability to contribute to content ideas and campaign concepts.
Tools & Platforms: Familiarity with Microsoft Office, social media tools, and basic digital marketing platforms.
Soft skills: Good communication, coordination, and relationship-building abilities.

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