
Marketing Lead at Summit Recruitment and Search
- Kenya
- Permanent
- Full-time
- Own and execute the group-wide content led marketing strategy, aligning with business objectives
- Lead the execution of go-to-market strategies for new and existing products in close collaboration with Product Specialists.
- Build and optimize a multi-channel demand generation engine to grow MQLs and marketing influenced revenue.
- Oversee the use of marketing technologies (CRM, automation, analytics, content platforms).
- Manage internal and external communication, including press, events, and crisis comms
- Bachelor's in marketing, Communications, or Business. A master's degree will be an added advantage.
- Additional certifications (CIM, HubSpot, Google Analytics, RevOps) a plus.
- 10+ years in strategic marketing, with at least 5 years in a leadership role.
- Demonstrated experience managing brand, digital, and growth-focused marketing. Insurance experience is bonus but is not mandatory.
- Strong command of marketing performance tracking, marketing attribution, CRM platforms, lead generation, Account Based Marketing (ABM) and lifecycle marketing.
Jobs in Kenya