Marketing Lead at Summit Recruitment and Search

Summit Recruitment & Search

  • Kenya
  • Permanent
  • Full-time
  • 12 days ago
Summit Recruitment & Search was established in 2009 to address the recruitment, mass recruitment, executive search, outsourcing and training needs of companies based in Kenya or wanting to enter the Kenyan, East African, South African and African market. We have a leading proven track record in our field in South Africa, Uganda, Ethiopia, Tanzania, Rw…Marketing LeadKey Responsibilities:
  • Own and execute the group-wide content led marketing strategy, aligning with business objectives
  • Lead the execution of go-to-market strategies for new and existing products in close collaboration with Product Specialists.
  • Build and optimize a multi-channel demand generation engine to grow MQLs and marketing influenced revenue.
  • Oversee the use of marketing technologies (CRM, automation, analytics, content platforms).
  • Manage internal and external communication, including press, events, and crisis comms
Qualifications:
  • Bachelor's in marketing, Communications, or Business. A master's degree will be an added advantage.
  • Additional certifications (CIM, HubSpot, Google Analytics, RevOps) a plus.
  • 10+ years in strategic marketing, with at least 5 years in a leadership role.
  • Demonstrated experience managing brand, digital, and growth-focused marketing. Insurance experience is bonus but is not mandatory.
  • Strong command of marketing performance tracking, marketing attribution, CRM platforms, lead generation, Account Based Marketing (ABM) and lifecycle marketing.
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